This course offers elite Digital Marketing strategies that you can implement to reach out to the target audience and generate leads. Also, with more exposure to advance digital tools, you yourself can plan, and create content, run digital campaigns and improvise your website to get organic reach….
About Digital Marketing
In the digital era, there has been a huge convergence between the marketing fields and the smart tools to promote your personal brand or organization over the online world. That is why digital marketing has become one of the crucial aspect. Right from Search Engine Optimization (SEO), Social Media Marketing and Email Marketing to Google Analytics, Online Reputation Management and Advertising, this course has to offer you a lot of things. So, if you looking forward to build a good brand image of your own or assist to your organization in some or he way, then join the course now.
Why Choose iGlobe Digital Marketing Online Training?
Through iGlobe Digital Marketing course, our can establish a new place for your own in the digital world. From the course, you gain the absolute skills and learn the tools to generate brand awareness attract customers and drive your sales. The ultimate goal of digital marketing to is to promote your product and services in the right way to the potential customers. So, come join hands with iGlobe Online Digital Marketing Training Course in Hyderabad with experts in no time.
Digital Marketing Training Prerequisites:
For digital marketing, there are no specific requirements for any advance skills or tools. But a deep knowledge on how digital platforms, search engines and social media networks would be enough for you to flourish and get a better understanding of the marketing concepts.
Digital Marketing Training Objectives:
- Get hands on experience on the digital media and social networking sites
- Understand the digital market structure
- Develop and start anew on a digital platform and elevate the business
- Learn about customer’s outlook and trends
- Gather skills to turn potential customers and leads generated into a loyal customer
- Right utilization of online websites and advertisements
- Create the perfect content for digital campaigns and cold emails
Digital Marketing Course Duration:
Digital Marketing Training Outcomes:
- Certification will help to up skill your knowledge and give more visibility to the digital world.
- Promote and build your own brand image
- Connect with more customers and generate leads
- Apprehend and utilize the elemental digital marketing concepts
- Better understanding of the USPs and KPIs
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- PPC Advertising
- Online Reputation Management(ORM)
- Display Advertising
- Content Marketing
- Affiliate Marketing
- E-Mail Marketing
- Mobile Marketing
- Digital Video Advertising
- Google Analytics and AdWords Certifications
Search Engine Optimization (SEO)
Search engine optimization is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on website from search engines. In digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on website without spending too much.
Things to know about SEO
- SEO is a long term strategy
- SEO is part of inbound marketing and Search Engine Marketing
- SEO gives you better ROI compared to other channels.
Search Engine Optimization is difficult, complex and time-consuming. But, delivers better results if implemented properly.
Search Engine Marketing
Search engine marketing is also known as inbound marketing by some people. Search engine marketing means you use search engine as your primary marketing channel. Search engine marketing contains SEO and search advertising.
Search advertising is another popular channel of digital marketing. Search advertising is often confused with PPC. Search advertising is about paid advertisement in search engines.
- Search advertising is paid advertising
- Typically advertiser will pay per click
- display advertising is also part of search advertising sometimes
- Google AdWords is one of the most popular platform for search advertising
Social Media Marketing
Social media marketing is about using social networking platforms and social media websites for marketing. Social media marketing is now becoming popular due to increase in internet users and social networking users. Social media marketing is about promoting business using social networking platforms like Facebook, Twitter, Instagram, Google+, Quora, LinkedIn and many such popular social media networking website.
- Social media marketing is growing very fast
- Social media advertising is also part of social media marketing
- social media marketing has both organic and paid channels
- Facebook Ads, LinkedIn ads, Twitter Ads etc. is part of social media marketing
E-mail marketing is one of the most confusing parts of digital marketing mix. Some people call it bulk mail, some people call it mass mail and some are even confused between mass mail and email marketing.
Email marketing is very old marketing channel and it’s also changing very fast. Email is one of the most preferred communication channel for marketing after SMS and growth of WhatsApp and other marketing channels.
Email marketing is not the primary channel for marketing but it’s an enabler. It’s a communication channel between brands and buyers. Everyday email marketing is improving and now email marketing has become part of marketing automation.
Marketing Automation is the future of email marketing.
- E-mail marketing is now becoming part of marketing automation
- Email marketing is a very effective medium for communication
- Email marketing offers much better ROI compared to many other marketing channels
SMS marketing is actually not part of digital marketing, but SMS marketing can be used along with other marketing methods as part of a digital marketing strategy.
SMS marketing is used for sending promotional messages or reminders or sharing content with the audience.
SMS marketing can be very effective for real estate, education and healthcare businesses
Google Ads is a digital advertising platform by Google which is used by advertisers to show ads using Google Ads. Google ads allow advertisers to create search ads, display ads, YouTube video ads, shopping ads and also Mobile App download ads.
Google Ads is a versatile advertising platform used by many brands and individuals to attract website traffic or generate leads using paid advertising.
Content marketing is a digital marketing strategy where marketing is done using high-quality and relevant content.
This content can be blog posts, articles, email newsletters, white papers, case studies, research papers/reports, info graphics, videos, webinars, e-magazines, e-books, and much, much more.
It’s about creating the right content and promoting content using SEO, SEM, Social Media and other digital marketing channels.
YouTube is the second largest search engine after Google. YouTube allows users to search and watch videos. Brands can use YouTube marketing to share video content, useful tips, a demo of the product and educate potential customers.
YouTube marketing can be very effective marketing and there is no cost for creating a channel or uploading videos on YouTube.
YouTube advertising means showing ads on the YouTube platform. You can create YouTube video ads using Google Ads and promote your ads on other YouTube videos, show ads to the specific target audience and also use it for driving paid traffic on the website.
Facebook advertising is about using Facebook ads platform for creating sponsored ads. Facebook advertising allows you to reach a specific audience or driving paid traffic.
Facebook advertising is used by thousands of brands for brand building, new products awareness, lead generation and sales.
Also get the Digital Marketing experience with Internship certification from iGlobe Online Trainings
1.How is the schedule planned for a particular course?
We plan every course taking into consideration the requirement of every learner. We have a team of excellent instructors who provide you the right training and also discuss the real-time industry scenarios. The sessions are stipulated over a specific period of days but you can access the recorded videos anytime.
2.Where will I get the required course material?
The course material is available in the respective courses. You can get access to the training material immediately as soon as you enroll for a particular course. Also, you don’t need to worry if you need any material in the future as you have a 24*7 lifetime access to the same.
3.What if I miss a class?
No worries! As all our training sessions are recorded you can learn from them whenever and wherever you want. So, even if you miss a class or couldn’t understand any concept, you can go back to the recorded sessions and understand. And our instructors are always available to solve your doubts
4.What are the system and browser requirements for online training?
Most of the requirements differ as per the course training and will be imposed by the Course Management System. Although the minimum requirements are as follows:
- Processor: Pentium 3.5 GHZ
- Operating System: Windows 8
- RAM: 4 GB
- Hard Drive: 50 GB
Also, it is often recommended to use the latest version of Google Chrome, Firefox, Safari or Internet Explorer as per your system.
Don’t forget to have high-speed internet connectivity!
5.What if I have queries after course completion?
Our team of instructors is 24*7 available to solve all your doubts and queries. You can ask your queries after every session and even after the completion of the training in the future, we will be always available at your help. The training sessions are very much interactive such that you will be able to grasp the knowledge about the course in no time.
6.Do you provide job placement and career assistance?
Yes. We are not just limited to provide course training, but also help to make proper use of it in your career. If you’re not getting the job of your dreams, or having trouble at your current workplace, our job placement assistance is just the perfect place for you. We help students to build a strong job profile and develop the required interview skills too. With us, you’re sure to find the job that will sustain all your needs.
7.How can I make use of your On Job Support?
If you’re looking for any On Job Support for projects or client work, you can connect with us anytime and get the required help. Simply select the IT technology you want support on, choose the required technical training and our professionals will be at your service. Not just that, but we also train you in the field such that next time you face a similar issue, you’ll be able to resolve it on your own.
8.I’m not free during weekdays. How can I complete the course then?
We have special Weekend Training Programs too for learners. We don’t want a single person to miss out on the learning opportunity owing to their hectic schedule and thereby we have crafted this special program.
9.What if I face issues and have more queries?
Our Support Team will be 24*7 at your service. Be it any course related or general queries before and after course completion, we aim to resolve everything.
- For any job today, Digital Marketing is paramount. I am glad I attended the iGlobe Online Training and got this important skill.
- Every other day more and more digital marketers are gaining relevance. iGlobe Online Training provided me with an essential power to become efficient at the workplace.
- iGlobe Online Training on Digital Marketing is amazing. I am so glad I covered this and got myself well-equipped so as to ace at the job. I am way above my competitors now.
- Theory 30%
- Duration35 Hours
- Skill LevelIntermediate
- Interview QuestionsYes